The 93%: delivering your message through first impressions

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93 percent first impressions amber renae

Do you remember how you felt the last time you walked out of your home feeling like you had it all going on? 

You said, “outta my way!” as you energetically flung open the front door and danced into the sunlight, beaming with confidence. You were ready to take on the day and anything (or anyone) who crossed your path. Come at me world, here I am!

Now compare that to the time you were so not feeling ‘all that’?  The safety of your home disappearing behind your front door with a deafening bang. Since when was it so heavy? And when did it get so bright out?! You timidly step out into the cold air and utter those fateful words, “I really hope I don’t run into anyone today”.

But what if one of the people you happened to meet on either of those days was a potential client?

The first impression can be tricky to the uninitiated but its importance is paramount.

How well you’re received by others is literally determined on face value with a whopping 55% of first impressions based on your presentation and non-verbal body language, and a further 38% based on the quality of your voice and grammar.

So on that first day with your head held high and a spring in your step, you would’ve projected your voice proudly and been able to win friends and influence everyone you met!

Contrast that to the second day, with your shoulders shrunk and voice all a whisper and you begin to understand the impression you’re making.

Now don’t get me wrong – we all have both of these days – me included, but by reframing the negative thoughts that are racing through your head – then we can all start having a few more of the first days and hopefully a few less of the second 😉


And speaking of the second, you probably actually looked fine that day (or at least didn’t look as bad as you thought you did), but something got missed that morning and in doing so your confidence took a hit in a big bad way.

But even if you looked fine, lack of confidence can emanate into other traits affecting your appearance and sound, including but not limited to: bad posture, inadequate eye contact and poor tone of voice. Whether in person or on camera, making your 93% the best it can be is a no-brainer of a priority.

Every day and in everything you do, you are being perceived by others as your own personal brand.

So, what do you want to be known for?

Don’t let the 93% stand in the way of your message. Fling open those doors – they were made to be walked through.

93 percent first impressions amber renae

Sherrilyn Kenyon once wrote, “it is sometimes difficult to get rid of first impressions”. Make yours something they won’t want to forget. Learn how to better your 93% by joining the wait list for my Presentation Performance Publicity Powerhouse e-course.

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I’m Civil Engineer, serial Entrepreneur, Fashion Editor, and TV Presenter, who draws on vast life experience to motivate, enlighten and educate other entrepreneurs to follow their big biz dreams. I walk the talk After building my third, 6-figure business, in arguably the toughest Industries around, I realized I knew a thing or two about creating powerful, global, and memorable brands. 
If you're a freelancer, small business owner, consultant or entrepreneur, who has passion and purpose but you need a little help becoming a recognized personal brand, gaining more visibility and influence in your niche, and setting up your business for online success, then you're in the right place. 
Every day I help boss babes, like you, to transform their lives and to truly live their dream life, through my online courses, Instagram live streams, YouTube tutorials, and book.
It's your time to shine, baby.

I’m an Engineer turned Fashion Editor turned Funnel Hacker

These days I’m a Fierce and Fabulous Educator & Funnel Hacker, Success Cheerleader, Self-love Superwoman, and believer of Infinite Possibilities.


I'm Amber Renae

Hey Queen

Fierce and Fabulous Educator & Funnel Hacker, Success Cheerleader, Self-love Superwoman, and believer of Infinite Possibilities.

Welcome, now let’s change the world