What if I told you there was a powerful new way to form authentic connections, create heartfelt engagement and build the much-needed trust factor with your ideal customer? Something that enables you to build authority in your brand every time you do it, it’s the biggest business trend for 2017, it fits in your pocket, and – best of all – it’s free.

I’ll give you a hint: this Wednesday I did it for the third week in a row and each and every time I become a little more addicted to the results. That’s right, it’s live streaming.

The thought may either excite or scare you, but whatever your reaction is – you’ll want to embrace this trend big time to build authority and influence in your brand, without even leaving the comfort of your own home/office.

Video’s not only 600% more effective than direct mail (600%?!), it’s also been found that 83% of all consumers are more likely to buy a product after watching a product video, and by the end of 2017 it’s predicted that three quarters of all consumer internet traffic will come from, you guessed it – video, video, VIDEO!

If you want to be influential in your brand, this is the way forward, and live streaming presents a unique opportunity to connect with your viewership in an empathetic and meaningful way.

If you’re like me, you’re one of those people who gets an anxious twitch at the thought of doing a live stream, but click below to understand just how powerful this medium is and why your business needs this tool in its arsenal, NOW.

Embrace the #LiveStreamLifestyle by doing one this week!

Tag me in your video or share it to my wall. Do it ASAP because the sooner it’s done, the sooner you can do it again and again and again… (I said I was becoming addicted, right?)!

If you’re worried about having the right tools to stream like a pro, then I have one more tip for you. The LG G5 Smartphone is my secret weapon when it comes to taking high quality photos and videos with ease and elegance.

Check out these screen grabs from my own video content, shot whilst travelling Bali, and see why the G5 is my go to for quality and convenience.

And here’s a shot of the phone (not taken on LG obvi!) with the second battery – yep, second battery, which I conveniently carry in my handbag

Don’t worry about whether or not you have the right equipment or the time to learn expensive and complicated tech because the LG G5 is your new bestie.  Trust me!

Even if it takes you a few go’s to get confident live streaming, at least you’ll look good in the meantime! 😉

CAN’T WAIT TO SEE YOU AGAIN NEXT WEDNESDAY :: LIVE CHAT ::

Each and every Wednesday I’ll be connecting live with you to discuss a topic of your choosing – whichever one gets the most votes is what we’ll talk about!

Comment below with your vote for next week’s topic: ​​​​​

VOTE 1: Content strategies for engaging audiences through Facebook Live.

VOTE 2: How I build confidence: personally, professionally, and on-camera.

If we’re not FB buddies yet, head on over here, hit like and ‘Turn on Notifications’