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How to grow, market and monetise your Instagram

I'm Amber!

Everything you need to impact more while working less build the online business of your dreams and become truly unfuckwithable is waiting inside.

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MY TOP 10 TIPS FOR VIDEO PRESENTING

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Glossier church-key subway tile squid, artisan pop-up

Glossier church-key subway tile squid, artisan pop-up

Glossier church-key subway tile squid, artisan pop-up

For the past two weeks I’ve been offering a 4-part series on how to grow, market and monetise your Instagram platform. Read on for the tips and tools I swear by, to grow your Insta empire and attract dream clients.

Part 1 //

5 TIPS ON VISUAL BRANDING AND IDENTITY

 

 

Watch my video to find out what you should be posting and how to get a consistently beautiful feed.

 

 

Part 2 //

5 TOOLS I PERSONALLY USE INCLUDING THE CAMERA, THE APPS, THE AUTOMATION SOFTWARE

 

LGG6 — High quality imagery is hugely important in creating a feed that insights follows, and step #1 in that is getting the right equipment.
You might be surprised to know I shoot all of my content (vids included) on my smart phone. Nope not an iPhone, an LGG6.
LG have really focused on creating a lens and camera experience that far surpasses any DSLR I’ve tried.

 

FACETUNE — As I shared in part one of this series, I’m an ex-fashion editor, and like to think of my feed as a magazine layout. With this in mind, I use a number of photo editing apps to ensure all images have the same look and feel.
Facetune helps me highlight certain aspects of images and defocus things like backgrounds, as well as a heap of other photoshop-esque tools (without the hours, days or months of training!).

 

VSCO — As we learned already, having a visually consistent feed is critical to success and VSCO is the easiest way to achieve this. This photo editing app is part two in the process of creating a signature style and brand ID that helps you stand out from the crowd.

 

ICONOSQUARE — Posting a pic when no one’s online is kind of like showing up to a party before anyone else has arrived. Luckily Iconosqaure gives detailed stats on what time of day your followers are online, which are your most responsive hashtags, your best filters and a whole heap of other data that helps you drill down into what your audience really wants from you.

 

LATER GRAM — as much as I would love to be hanging out on the ‘Gram all day, ain’t no body got time for that. And thanks to LaterGram, I can schedule a week of images like a boss and get back to being a…boss.

 

Part 3 //

5 STRATEGIES TO GROW YOUR AUDIENCE SIZE AND INCREASE ENGAGEMENT

 

Quality over quantity is the name of the game in my next video. Click below to watch, and let’s increase that clientele of yours!

 

Epic shout out to Balmain x HM from Capital N The Label for the little green number featured in the above video, which I also wore to the Justin Beiber concert in Sydney. What a night, what a dress!

 

 

Part 4 // 

5 WAYS TO MONETIZE YOUR INSTA FEED AND ATTRACT DREAM CLIENTS 

 

    1. Sponsored posts – promoting products of brands that you genuinely love is a great way to monetise your platform. And it’s been proven that peer-based recommendations are more influential than any other form of advertising.  Now this isn’t reserved just for the big-hitters on the platform – influencers with over 10k in followers can start pitching brands for sponsored posts using platforms like https://www.tribegroup.co/

 

    1. Affiliate sales – Promoting another brand’s products or services in return for a commission on sales is another great way to earn some cash for your posts.  There are a heap of platforms that make this process really easy for you, one in particular in the Fashion space is https://www.rewardstyle.com/.  And some brands (like myself) offer affiliate commissions on high-end digital products, like e-courses, and membership sites. (If you’re interested in becoming an affiliate for my online courses, shoot me an email HERE>)

 

    1. Links to your websites product or service – This is an obvious one, but if you have a product or service that sells through your website, then linking directly to that either through the caption or the bio link is a great way to drive organic traffic. Rather than directly selling in your image, get a little creative and use things like testimonials or reposting your clients’ results, to show your audience the benefits and outcomes they can expect when hiring you.

 

    1. Licence your images – Brands are constantly on the hunt for high-quality imagery and for the bigger brands this is outside the scope of what they can create themselves.  So if you’re a skilled content creator, then you may want to look into licensing your images, or even pitching to brands to create content for them.

 

  1. Sell your account – Ok this one may be a little drastic, but lets say you wanted to go back to the simple life, before you wasted hours every day endlessly scrolling for the perfect shoes.  If that’s the case, then platforms like https://viralaccounts.com/ may be able to sell your account, cash out, and regain a few extra hours of your week back.

 

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I’m Civil Engineer, serial Entrepreneur, Fashion Editor, and TV Presenter, who draws on vast life experience to motivate, enlighten and educate other entrepreneurs to follow their big biz dreams. I walk the talk After building my third, 6-figure business, in arguably the toughest Industries around, I realized I knew a thing or two about creating powerful, global, and memorable brands. 
If you're a freelancer, small business owner, consultant or entrepreneur, who has passion and purpose but you need a little help becoming a recognized personal brand, gaining more visibility and influence in your niche, and setting up your business for online success, then you're in the right place. 
Every day I help boss babes, like you, to transform their lives and to truly live their dream life, through my online courses, Instagram live streams, YouTube tutorials, and book.
It's your time to shine, baby.

I’m an Engineer turned Fashion Editor turned Funnel Hacker

These days I’m a Fierce and Fabulous Educator & Funnel Hacker, Success Cheerleader, Self-love Superwoman, and believer of Infinite Possibilities.

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I'm Amber Renae

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Fierce and Fabulous Educator & Funnel Hacker, Success Cheerleader, Self-love Superwoman, and believer of Infinite Possibilities.

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